The traditional customer journey is fairly straightforward – involving awareness of options, consideration of options, and ultimate decision. In the new era of e-commerce, the […] Read More
Category: Amazon
Market share is an indication of how much sales volume your brand controls in the product category. In other words, what percentage do you receive […] Read More
Reciprocity is an easy concept to understand – it simply states that someone is more likely to behave positively toward something/someone that has behaved positively […] Read More
Brand awareness is one of the most important things to have and to build over the long-term. To evaluate the status of your brand awareness, […] Read More
Do you want to increase your profit margin on Amazon? Do you want to have better success rates with advertising? Do you want to learn […] Read More
Search engine optimization (SEO, for short) is a way of making your website, product, or brand visible through search. This can occur through paid search […] Read More
Using A/B tests is a great way to determine what works better between 2 alternatives. A/B testing involves making a change to one variable, then […] Read More
There is an entire segment of sellers online who produce and sell private label products. At its most basic definition, these are products that are […] Read More
Many businesses exist solely within Amazon. These are third party sellers, who may or may not utilize Amazon for fulfillment and customer service. The customers […] Read More
There are thousands of third party sellers on Amazon. Many of these sell their products only or mainly through Amazon, and many people start brands […] Read More