The traditional customer journey is fairly straightforward – involving awareness of options, consideration of options, and ultimate decision. In the new era of e-commerce, the […] Read More
Category: E-Commerce
Reciprocity is an easy concept to understand – it simply states that someone is more likely to behave positively toward something/someone that has behaved positively […] Read More
Demand generation is a long-term, ongoing process. It involves the marketing and sales teams working together to establish relationships with well-qualified leads and customers. To […] Read More
For sellers that are new to online distribution, there are many options to consider to find the right sales and marketing channels. Should you create […] Read More
There is an entire segment of sellers online who produce and sell private label products. At its most basic definition, these are products that are […] Read More
Surveys are commonplace in the e-commerce world. You might have a customer satisfaction survey on your website, be conducting product satisfaction research, or be seeking […] Read More
E-marketing is a modern, powerful way to create and retain customers. It allows two way communication, personalized and niche targeting, and many other advantages that […] Read More