The traditional customer journey is fairly straightforward – involving awareness of options, consideration of options, and ultimate decision. In the new era of e-commerce, the […] Read More
Category: Marketing
Market share is an indication of how much sales volume your brand controls in the product category. In other words, what percentage do you receive […] Read More
Demand generation is a long-term, ongoing process. It involves the marketing and sales teams working together to establish relationships with well-qualified leads and customers. To […] Read More
Video marketing, and especially viral videos, have seen a dramatic change over the past decade or two. With online videos being watched at an increasing […] Read More
The modern landscape of buying and selling goods, services, events, experiences, and more is evolving at a rapid pace. In the past decade alone, we […] Read More
Ads commonly utilize images, speakers, music, and text to convey information about the product and apply a persuasive message for the viewer or listener to […] Read More
Marketing research is essential at all points of time for a business. It can help you with launching a new product, designing an advertising campaign, […] Read More
You have started thinking about a product or service idea, but need to explore how your customers typically choose how and why to buy this […] Read More
E-marketing is a modern, powerful way to create and retain customers. It allows two way communication, personalized and niche targeting, and many other advantages that […] Read More