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Laura Douglas

Marketing, E-Commerce, Amazon

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Amazon, E-Commerce

Product Development and Differentiation of Private Label Products

Posted onNovember 11, 2018November 11, 2018

There is an entire segment of sellers online who produce and sell private label products. At its most basic definition, these are products that are […] Read More

Amazon

CRM and Amazon

Posted onNovember 11, 2018

Many businesses exist solely within Amazon. These are third party sellers, who may or may not utilize Amazon for fulfillment and customer service. The customers […] Read More

Amazon

Does Amazon help or hurt the building of brand equity?

Posted onNovember 11, 2018

There are thousands of third party sellers on Amazon. Many of these sell their products only or mainly through Amazon, and many people start brands […] Read More

Marketing

When Bad Videos Go Viral

Posted onNovember 11, 2018

Video marketing, and especially viral videos, have seen a dramatic change over the past decade or two. With online videos being watched at an increasing […] Read More

Marketing

New Marketing

Posted onNovember 11, 2018November 11, 2018

The modern landscape of buying and selling goods, services, events, experiences, and more is evolving at a rapid pace. In the past decade alone, we […] Read More

Amazon

The Simple Amazon Sales Funnel

Posted onNovember 11, 2018November 11, 2018

In analyzing the efficacy of your sales on the Amazon platform, here are some steps to take to view the sales funnel for Seller Central […] Read More

Amazon

Dashboards on Seller Central

Posted onNovember 11, 2018November 11, 2018

Amazon Seller Central has a few dashboards with different information. What are these dashboards, and which information is the most valuable? The login dashboard gives […] Read More

Marketing

Using Scent to Convey Marketing Messages

Posted onJune 11, 2018November 11, 2018

Ads commonly utilize images, speakers, music, and text to convey information about the product and apply a persuasive message for the viewer or listener to […] Read More

Marketing

Do you actually need to conduct research?

Posted onFebruary 11, 2018November 11, 2018

Marketing research is essential at all points of time for a business. It can help you with launching a new product, designing an advertising campaign, […] Read More

Marketing

Choosing the Right Research Questions

Posted onFebruary 11, 2018November 11, 2018

You have started thinking about a product or service idea, but need to explore how your customers typically choose how and why to buy this […] Read More

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